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Aviva is turning the tables, giving consumers the opportunity to recognise and reward people who have made a positive impact on their lives or in their community over the past year.

At the heart of the campaign is www.aviva.co.uk/tellusyourstory, an online hub for consumers and members of the public to nominate their local heroes. Weekly prizes of £1,000 will be awarded as a result of votes made by visitors to the site for the local hero that captures their heart. One overall winner will be chosen by a celebrity judging panel for a prize worth £10,000. For every story on the site Aviva will also donate £1 to their nominated charity Street to School.

Aviva's Street to School programmes around the world recognise that every child living and working on the street has the right to fulfil their potential. Every year in the UK, 100,000 children run away because they're unwanted, unloved or abused. Many are never reported missing. That's why Aviva has chosen to partner Railway Children - the only charity working across the UK with these vulnerable children.

“We have put people at the heart of this campaign to demonstrate that the customer is at the heart of everything we do at Aviva,” said Susan Helmont, Head of Brand for Aviva UK. “This campaign is an evolution of our brand building work. We want consumers to engage with the brand in a different way, creating a real sense of how Aviva recognises what matters most to customers.”

Advertising created by AMV BBDO featuring real customer examples will run across 700 outdoor sites beginning 7 June and will be supported by print, online, direct marketing and PR which will run throughout the summer. All activity is aimed at driving engagement to the Tell us Your Story website.

The team at Soup have been delighted to work on this integrated digital campaign. Designing and managing the website alongside creating online advertising, rich media, social media and digital seeding elements. 

“As a business we enjoy working on campaigns that make a positive difference and are delighted to be involved with Aviva on a highly engaging and rewarding campaign like “Tell us your story” Nick Thompson - Founding Partner Soup.
“When was the last time you said thank you? A real Thank You? Not the kind you say to your colleague for holding the lift or the man who gave you his seat on the tube, a proper heartfelt tear-inducing thank you.

Tell Us Your Story is giving people the opportunity to recognise and reward others who have made a positive impact on their lives or in their community over the past year. Why not say thank you to somebody who deserves it www.aviva.co.uk/tellusyourstory .”

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The team at Soup are delighted to have been selected by M&S to build an internal website as part of the company's Plan A programme. Soup were chosen following a three way pitch. The website went live on 4th May 2010 and allows employees at M&S to personally manage many aspects of their own wellbeing, to monitor their progress in progressing potential lifestyle choices and acts as a valuable source of help and information.

“We’re delighted to have been chosen by M&S to work on this project. It is a fantastic opportunity for the agency.” – Nick Thompson, Managing Partner.

Tina Gibbons , IT Project Manager from M&S “ Plan A is very important to Marks and Spencer both in terms of our approach to developing and retailing our products to customers, but also in the way that we support and work with our employees. Soup have created a website that will be a great support to all of us at M&S as we consider key aspects of Plan A and the way that it can influence our personal choices. Soup's creative input along with their project delivery approach have ensured that we have created a first class website, delivered on time and in budget."