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Soup have been working with Norwich Union Risk Services to produce a six phase mailing campaign, to coincide with changes in UK Health and Safety regulations.

Sent to a cold list, the mailers have so far achieved an average open rate of over 20% and a click through rate of 5.37%. For those of you without industry facts at your fingertips or a helpful abacus, this exceeds the industry average of 0.5% by a staggering 1000%.

The campaign will run throughout February and March and, with our early successes tucked under our arms, we are looking forward to it with confidence.

Richard Hall, Marketing Manager at Norwich Union, commented, "We are really delighted with the results Soup have helped us to achieve. This has helped sales come through particularly for the Integrated Environmental Management Programme, at a faster rate than we normally experience. Pending full analysis of ROI we would envisage extending the campaign and relationship.”

As Soup continues to grow Jim Coleman joins the team as Business Development Director
 
Jim joins us from MRM Worldwide where he was Business Development Director, responsible for account wins including Sky and Mastercard.

Nick Thompson, our Managing Director, said: “We are expanding the team to meet the volume of enquires coming into the agency.  Predominately because our approach is very results orientated and we are delivering a significant return on investment for our clients in the current climate.”

Over the last six months Soup has won account work from Howies, Kettle Chips and Jordans Cereals to name a few, on top of existing accounts which include high volume advertisers Sky, Aviva, Innocent Drinks and RBS.

Thompson added “The current economic climate means that, more than ever, it’s important that we focus on monitoring the service, quality and results we provide and deliver to our existing clients and of course continue striving to win new ones. Soup is continuing to grow. We have proved that we have an excellent product and we are now competing on the same platform as the best agencies in the business.”

“We are delighted to have Jim on board. He has a wealth of experience and, importantly, the personality that will fit the culture at Soup.  It is an exciting time at Soup and Jim’s appointment is just one of the developments the agency is putting in place over the coming months to continue to achieve its growth ambitions.”