News

We are properly delighted to announce that the Do Lectures have been nominated in the NMA Effectiveness Awards in the Best Use of Web category.

The Do Lectures, as anyone who follows the progress of Soup will know, is a cause that is very close to our hearts and we are delighted that it has been so successful.

The idea is that twenty inspirational speakers talk and workshop with sixty people in a small field in Wales. Soup's challenge was to build a site to support the Lectures, and to extend the reach of this experience beyond simply those who attended the event. The way to do that is, of course, to make use of the social channels digital media affords us.

To date the Do Lectures site has been incredibly successful reaching 46,422 unique visitors, around the world, through 68,343 visits since its launch in September.  It is anticipated based on current grow the site will have received over 100k unique visitors before the next Do Lectures in September.

The Site is continually growing with visitors arriving at the site from 3,885 cities in 133 countries across 6 continents. The lectures are also available on itunes where, when first launched, they reached number two of the download chart.
 

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Soup have won the pitch to work as OPEN’s digital agency against four others.

The OPEN youth venue is one of 62 world class youth facilities to receive government myplace funding and is planning to open in summer 2009. Following the publication of Aiming High, the venue is pioneering the approach to ambitious world class facilities for young people in the UK and has informed the development of the myplacepolicy.

Soup’s work will encompass and extend beyond the digital remit to include OPEN’s initial brand strategy. In line with the overall communications strategy for myplace, Soup will be working with OPEN to develop a new website and additional communications tools.

This week Kettle Foods launched their new website, designed by Soup, to tie in with their new TV advertising.

We were appointed by Kettle Foods without pitch at the beginning of the year. And, as well as redesigning their site, we are managing their email marketing over the year. Part of our research has involved eating Kettle Chips almost constantly in a bid to fully appreciated all their flavours. What can we say? We like to put the effort in.

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This spring Soup worked with Jordans Cereals to launch the Big Buzz. This campaign aims to drive brand awareness and customer loyalty, while putting the spotlight on the decline of bees in the UK. Jordans are using the campaign to consider how the bee’s plight reflects conservation issues, particularly habitat loss and, importantly, makes moves to coordinate a group effort among its audience to tackle the problem.

Soup designed a microsite, a lovely screensaver and a viral message application to increase awareness online of the campaign. To bolster the effect of the campaign we also set about negotiating meaningful relationships with potential influencers and consumers in social networking environments.

We could see that there was already a motivated community of concerned bee lovers online and we would be able to increase the power of the Beeline message if we could encourage their advocacy of the campaign. By identifying relevant twitter networks and launching an account to head the campaign, we have been able to negotiate a powerful reach for the Big Buzz. All activity is monitored and responded to in order to deepen engagement and develop relationships in a meaningful way.

Influential bloggers targetting the Jordans’ audience groups and bee lovers, were also contacted, links were established, relevant information supplied and shared, and positive relationships have formed.

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