Last month the legendary Eurovision Song Contest swung into view once again and with it all our hopes that the UK would, for the first time in a long time, walk victorious from the sequined stage.
To support this iconic night of musical cheese, BT launched a very special campaign to bring back UK glory. The BT Eurovictory campaign urged everyone in the UK to call their friends and family abroad and encourage them to vote for Jade Ewan, who sang a song penned by our very own Andrew Lloyd Webber.
Soup worked to provide the digital collateral for the campaign. Based around a packed microsite, this offering is a true homage to Eurovision culture. The site hosts a blog, interviews with Katrina, from Katrina and the Waves and a twitter feed. You can use the visualiser, too, a natty little invention that allows you to upload a picture of yourself to become a classic Eurovision star, and which you can use as your Facebook picture if you fancy it. You can also have a go on the Eurospeak translator, which turns handy Eurovision phrases into loads of different European languages. Nice. Bon. Gut. Bien. καλός
To make sure this can really work, BT did some clever sums, a few complicated equations and a heap of research. It goes like this: Two-thirds of UK adults have loved ones living abroad, each with an average of 9 friends and family overseas. If every family picked up the phone and persuaded just one person in Europe to vote for the UK entry this year, we could easily reach in excess of 10 million votes. And that's more than the total number of votes cast in 2008 (8 million).
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