http://www.studiosoup.co.uk/thoughts Soup is an award winning, independant digital marketing agency en-gb Tue, 7 Feb 2012 02:53:34 GMT Copyright: (C) Soup Ltd, see http://www.soup.co.uk/terms for terms and conditions of reuse 20 http://www.studiosoup.co.uk/media/site/images/front-end/branding/img-logo.gifhttp://www.studiosoup.co.uk It’s been a week of parties and socialising here at Soup HQ. Thursday marked the completion our new pool party themed courtyard and we celebrated with a few drinks, some fantastic food and mingled with our neighbours. This afternoon we’re heading to London fields to hang out with the cool kids for our Mad Hatter’s tea party summer extravaganza. Details have been kept strictly confidential as to the sports day events we’ll be taking part in, but one thing’s for sure; there’ll be an array of outlandish headgear and bizarre drinking vessels on show.http://www.studiosoup.co.uk/thoughts/?action=view&id=432Fri, 1 Jul 2011 14:20:17 GMTThoughts Creatives Holly and Hanja have come up with a novel way of raising money for Japan – inter-departmental Penny Wars. Each department has a change bottle and every penny counts for one point. But there’s a twist: pound coins and notes count negatively, allowing staff to scupper rival departments. So far the planners are winning, but it could all change at the drop of a hat. Or a two-pound coin. To help rebuild homes, schools and lives, you can donate to the Japan Tsunami Appeal yourself here. http://www.redcross.org.uk/Donate-Now/Make-a-single-donation/Japan-Tsunami-Appealhttp://www.studiosoup.co.uk/thoughts/?action=view&id=431Tue, 29 Mar 2011 17:11:30 GMTThoughts Thanks to Hanja, Hello You Creatives and Daniel Evans for brightening up our office wall with this amazing illustration. See how they did it - http://www.youtube.com/watch?v=x8tDDI93ZfY&feature=player_embeddedhttp://www.studiosoup.co.uk/thoughts/?action=view&id=430Mon, 14 Mar 2011 11:41:03 GMTThoughts Our sister agency Skive is playing an exciting role at London Fashion Week, supporting the British Fashion Council’s new digital innovation strategy. Skive have designed and built a mobile tagging app (http://www.gettag.mobi/) using Microsoft TAG Technology, the first time Microsoft has used TAG in the UK for a consumer audience. By downloading the tag reader app, then scanning the tag (shown above) on a smartphone, attendees will be directed straight to a mobile website showing the real-time show and event schedule, including notifications of late-running shows, maps for getting to venues, and the latest London Fashion Week news. The schedule is updated on-site in real time through an easy to use administration panel. The tag is featured on the giant LED screen in the front of the British Fashion Council Show Space and on other screens located throughout the venue. Attendees can also scan the tag from flyers and stickers available on site.http://www.studiosoup.co.uk/thoughts/?action=view&id=428Mon, 21 Feb 2011 13:54:07 GMTThoughts 3D projection mapping has been lighting up our urban landscapes in the last few months. Ralph Lauren celebrated 10 years of ralphlauren.com by projecting a fashion show on their flagship store in London and Toyota promoted their Auris Hybrid car by using 3D projection mapping on the car itself. However, Tron's promotions stunt looks the most fun!In this case projection mapping was used to track skateboarders. Each rider had an iPod touch that was used to track speed and air time to create added effects projected in real time. http://www.youtube.com/watch?v=c7OWmrYC6pAhttp://www.studiosoup.co.uk/thoughts/?action=view&id=424Tue, 25 Jan 2011 12:06:26 GMTThoughts ASOS continues its crusade to tempt me in to buying more clothes by launching a fully transactional and stocked shop on Facebook later this month. Soon spotting a post about the latest trends from ASOS on my wall will mean I’m only a click away from purchasing them, dangerous times! ASOS is not the only brand to explore the power of f-commerce. From Max Factor to Pampers brands are integrating shops into their Facebook profiles. Have a look at our presentation http://www.slideshare.net/mrtomollerton/the-future-of-social-commerce to find out how other brands are exploring the new world of social commerce.http://www.studiosoup.co.uk/thoughts/?action=view&id=423Tue, 18 Jan 2011 16:43:35 GMTThoughts Everyone's grinning in the office today as our work for Aviva's 1 Day campaign won a BIMA award in the Business to Business category! The Aviva 1 Day campaign introduced Aviva's brokers to their Street to School programme and raised an amazing £110,236 for the Railway Children charity. http://www.soup.co.uk/work/aviva-1-dayhttp://www.studiosoup.co.uk/thoughts/?action=view&id=421Fri, 26 Nov 2010 10:54:36 GMTThoughts A couple of months ago our Creative Directors, Steven and Louis ventured to Swedish Podge and during their visit were approached by 8 Hyper Island students who asked to spend a week working with us as part of their course. Our #hyperhelpers arrived this week and are working on briefs from 2 charities to help them tackle their problems. Of course it’s not all work we’re also helping them explore London, favourite suggestions so far are the Last days of decadence or the Lounge Lovers for tomorrow night..http://www.studiosoup.co.uk/thoughts/?action=view&id=420Tue, 5 Oct 2010 17:23:43 GMTThoughts Hello there artists, creative types! We've just moved into our shiny new studio. Unfortunately the walls here are blank, and we badly need something inspirational to look at. This is where you talented lot come in. Tell us what you'd do to make our boring walls look better. You can submit your ideas in the form of a moodboard, a written proposal, a sketch...whatever. Just post it to our Facebook group's wall - http://www.facebook.com/group.php?gid=133634789994602&ref=mf The people whose ideas/designs we like the best will be invited into the studio to paint, draw or install their creation. Not only that, but the person with the most votes will get a full paid placement in our agency. The deadline is the 30th July. The Creative Directors will then announce the winners the week after! Good luck!http://www.studiosoup.co.uk/thoughts/?action=view&id=419Thu, 8 Jul 2010 10:42:39 GMTThoughts With the World Cup only a toe punt away. I had an idea for a bit of fun, why not create a "What's my Brazilian footballers name". There's one already out there. Take a look it's quite fun. http://www.midfielddynamo.com/fancythat/yourbrazilian.htmhttp://www.studiosoup.co.uk/thoughts/?action=view&id=418Wed, 2 Jun 2010 14:03:37 GMTThoughts