Aviva Microsite.

Norwich Union is in the process of re-branding to become Aviva. A multi-million pound advertising campaign is being used to build awareness to their 3 core audiences: consumers, intermediaries/brokers and shareholders.

The advertising campaign has already caused a stir, showcasing famous celebrities who have changed their names. Among them Bruce Willis changed his name from Walter Willis, Richard Starkey became Ringo Starr and Eleanor Gow became better known as Elle MacPherson.  

Soup have developed the microsite to support the through the line campaign developed by AMV BBDO.  The site, which clearly and concisely explains the reasons behind the name change and the impact to each of the 3 categories, is simple to navigate with information presented in an easily digestible format.  The site also streams the TV advert so that people can re-watch the advertising campaign.

The site will continue to evolve over the next 6 months in tandem with the advertising campaign.