buy one grow one tree.

Buy one grow one tree is innocent drinks' relaunched campaign aimed to support sustainable tree planting schemes in rural India.

After smashing the 100,000 target last year and planting a massive 164,020 trees, this year innocent aim to plant even more.

We have worked with innocent again to create a new microsite to support the scheme. The site is the hub of the integrated campaign supported by on and offline advertising.

The buy one grow one tree microsite has many additional features from last year’s campaign, including collaboration with the Tree Council. ‘Walk in the Woods’ is a month-long festival designed to encourage people to get out and enjoy the countryside.

Visitors to the site are given information about how the project works via a Google Map application and kids have an area within the microsite designed especially for them to get involved with the campaign.

Tree planting has been further incentivised as users are awarded with eco-friendly prizes for planting their trees. The more trees they plant, the more prizes they win.

Sitting alongside the new site is a Facebook application which updates every time a user plants another tree and supporting their efforts with a celebratory message. This badge is also available for users to download onto their own blogs.

And, of course, the innocent virtual forest returns, where tree planters are able to locate the tree they have planted as well as dedicating a tree to friends and loved ones.