Work. First Active.
Consumer Site.
The First Active site was developed utilising a User Centred Design approach and we worked closely with CHI and Foolproof to gain a strong understanding of the target audience’s needs.
The site has gone on to receive great critical acclaim in both consumer and trade press, while enjoying conversion rates that double the national average for mortgage sites. It also helped First Active to be recognised as Best Online Mortgage Lender in the 2005 'Your Mortgage' awards.
First Active's consumer site provided a clear and straight-talking environment which was a move away from that of their competitors, and consistent with their launch campaign.
