MyFuji.

MyFuji is one of the very first examples of social networking ever to have been launched in the digital sphere, and is the magic extra feature Fujifilm have over the competition.

This online magazine has managed to gain loyalty in a fast-moving and fickle market by informing, inspiring and entertaining the audience with infectious, sticky content that encourages repeat visits.

New functions and features, including personal profile pages and a forum, have improved the already successful site. March 2006 saw the site receive over 450% more visitors compared with March 2005, demonstrating a robust and growing community of users. On average 52% are returning visitors, proving that the site has moved far beyond mere customer registration.