Disney Pixar 'Cars'.

When RAC developed a strategic partnership with Disney Pixar Animation Studios for the launch of the movie 'Cars', Soup was called upon to leverage the commercial tie-up.

We developed a suite of display advertising to promote RAC's Rescue and Direct Insurance products using the movie's assets. James Davey, emarketing Manager at RAC, commented: "Soup's translation of the initial brief and their excellent delivery of high impact creative overcame the challenges of working within the Disney and RAC brand guidelines."